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Jason Fried
Jason Fried

203K Followers

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Mar 14

The New Normal

Normal comes on quick. First it starts as an outlier. Some behavior you don’t love, but tolerate. Then someone else follows suit, but either you miss it or you let it slide. Then people pile on — repeating what they’ve seen because no one stepped in to course correct. Then…

Culture

2 min read

Culture

2 min read


Published in Signal v. Noise

·Jan 3, 2019

Down in front!

Doug gets it, most don’t. — Look around YouTube at car reviews, and you’ll see a lot of people standing in front of cars. Below I’ve snapped captures of early frames in six car reviews. These represent the first time the car is shown whole, in profile.

Product Reviews

2 min read

Down in front!
Down in front!
Product Reviews

2 min read


Published in Signal v. Noise

·Dec 26, 2018

True brand awareness

It’s been said that your name is your favorite word. Likewise, a brand’s name is its favorite word. Pair their name with their logo, and it’s a self-love fest. You can see this play out when you order a physical product from an online store. The shipping box is often…

Branding

4 min read

True brand awareness
True brand awareness
Branding

4 min read


Published in Signal v. Noise

·Dec 14, 2018

The Chase Jarvis Live Show

Back in October I was in San Francisco to record an episode of the Chase Jarvis Live show. We talked for nearly two hours about work, life, building calm (and crazy) companies, FOMO + JOMO, philosophy, the downsides of real-time communication tech, not setting goals, saying no, our new book…

Podcast

1 min read

The Chase Jarvis Live show
The Chase Jarvis Live show
Podcast

1 min read


Published in Signal v. Noise

·Nov 27, 2018

Why so quick to scrap scrappy?

For the last decade or so, I’ve been on a number of boards, consulted with a number of entrepreneurs, and have been both formally and informally involved in helping a number of young companies find their way. Many young companies I’ve seen have one thing in common: They can’t wait…

Startup

3 min read

Startup

3 min read


Published in Signal v. Noise

·Oct 6, 2018

Our new book “It Doesn’t Have to Be Crazy at Work” is out!

Now available in the US, Canada, the UK, Austrailia, and New Zealand. Other countries and languages will follow. — A couple years in the making, our brand new book, “It Doesn’t Have to Be Crazy at Work”, is now available in bookstores near you. There’s a hardcover, paperback (UK markets), audiobook, and ebook. The Economist says… “Their book is funny, well-written and iconoclastic and by far the best thing…

Startup

7 min read

Our new book “It Doesn’t Have to Be Crazy at Work” is out!
Our new book “It Doesn’t Have to Be Crazy at Work” is out!
Startup

7 min read


Published in Signal v. Noise

·Sep 10, 2018

In-store good vs. At-home good

Do you know what you’re getting? — A number of years ago we bought a new bath tub for our master bathroom. The tub looked something like this: Man it looked great in the store. SO GREAT. It was luscious. Just look at it. So we bought it. We couldn’t use the tub until the full bathroom…

Product Design

3 min read

In-store good vs. At-home good
In-store good vs. At-home good
Product Design

3 min read


Published in Signal v. Noise

·Aug 27, 2018

Some advice from Jeff Bezos

A number of years ago, Jeff Bezos stopped by our office and spent about 90 minutes with us talking product strategy. Before he left, he spent about 45 minutes taking general Q&A from everyone at the office. During one of his answers, he shared an enlightened observation about people who…

2 min read

Some advice from Jeff Bezos
Some advice from Jeff Bezos

2 min read


Published in Signal v. Noise

·Aug 20, 2018

Teaching iteration

I’ve written about the class I’d like to teach, but what I’ve been thinking about lately is the class I’d like to attend. Not necessarily now, but when I was growing up. In the 6th grade, let’s say. I don’t know why people ask me this, but I’m often polled…

Education

3 min read

Education

3 min read


Published in Signal v. Noise

·Aug 15, 2018

New in Basecamp: Recurring Events

Now you can add [daily, weekly, monthly, yearly] repeating events to the Basecamp schedule. Here’s how it works: When you add an event in Basecamp 3… …you’ll see a new option to repeat the event…

Basecamp Updates

2 min read

New in Basecamp: Recurring Events
New in Basecamp: Recurring Events
Basecamp Updates

2 min read

Jason Fried

Jason Fried

203K Followers

Founder & CEO at Basecamp. Co-author of Getting Real, Remote, and REWORK. http://basecamp.com

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